STOP GUESSING WHATEQUIPMENT TO BUY NEXT.
Your rental software tells you what went out. CallEquip tells you what you turned away—and exactly how much it cost you.
You Know What You Rented.
But Not What You Could Have.
Every rental yard makes fleet decisions based on gut instinct and utilization reports. But utilization only tells you how busy your current fleet is—not what customers wanted that you couldn't provide.
A contractor calls for a 50ft boom lift you don't own. They hang up and call your competitor.
Three callers this week needed a towable air compressor, but nobody tracked those requests.
Peak season hits and you're scrambling to rent equipment you should have purchased 6 months ago.
You buy a new telehandler based on a hunch—only to find out demand was actually for scissor lifts.
SEE EVERY DOLLAR
YOU'RE LEAVING ON THE TABLE.
Every call your AI agent handles gets analyzed. When a caller asks for equipment you don't own or can't provide, it's logged automatically—with the equipment type, estimated revenue, and caller details.
At the end of each month, your Lost Revenue Report tells you exactly:
"You turned away $9,500 in business this month."
"17 callers asked for equipment you don't own."
"A 50ft boom lift would have generated $4,200 in revenue."
Missed Revenue This Month
$9,500
17
Unfulfilled Requests
Revenue Turned Away by Equipment Type
8 requests this month
5 requests this month
4 requests this month
FROM MISSED CALL
TO FLEET DECISION.
AI Captures Every Call
Your AI agent handles every missed call—answering questions, quoting rates, and capturing caller details. Every conversation is analyzed in real-time.
Unfulfilled Requests Are Logged
When a caller asks for equipment you don't own or something that's unavailable, the system automatically logs the request with equipment type, estimated revenue, and caller info.
Monthly Report Generated
At the end of each month, your Lost Revenue Report is compiled—breaking down missed revenue by equipment type, showing seasonal demand patterns, and ranking purchase opportunities by ROI.
Data-Driven Fleet Decisions
Walk into the dealership with hard numbers. Know exactly which equipment to buy, when demand peaks, and what the payback period looks like—based on actual customer requests, not gut instinct.
What You'll See Every Month
Equipment Gaps
See exactly which equipment types callers are requesting that you don't own or had unavailable.
Revenue Estimates
Dollar amounts tied to your actual rates—not guesses. Know precisely what you turned away.
Seasonal Trends
Spot demand patterns across months so you can time fleet purchases before peak season hits.
ROI Recommendations
Data-backed suggestions on which equipment purchases would generate the highest return.
Request Volume
Track how many callers asked for each equipment type to separate one-off requests from real demand.
Month-Over-Month Growth
Monitor how demand for specific equipment categories changes so you're never caught off guard.
From Missed Revenue to Fleet Growth
"We didn't know what we were missing."
A mid-size rental company runs 45 pieces of equipment. They know their utilization rates are solid—averaging 72% across the fleet. But they have no idea how many callers are asking for equipment they don't carry. Staff are too busy to track missed requests, and the phone system doesn't capture intent.
"Now we buy equipment with a business case."
After 3 months on CallEquip, their Lost Revenue Report reveals a clear pattern: 17 unfulfilled requests per month averaging $9,500 in missed revenue. The top item? 50ft boom lifts—$4,200/month in turned-away business alone.
The result: They purchase a 50ft boom lift for $185,000. At $4,200/month in previously missed revenue (plus utilization from existing demand), the payback period is under 2 years—and they walked into the dealership with the data to prove it.
The Revenue You're Not Seeing
$0
avg monthly missed revenue identified
0
unfulfilled requests per month
0 mo
avg equipment payback with data
Common Questions
READY TO MAKE
DATA-DRIVEN FLEET DECISIONS?
See exactly what revenue you're missing and which equipment purchases will deliver the highest ROI. The Lost Revenue Report is included with every CallEquip plan.